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La Croix: Sin

With or Without

Drinking spiked seltzers developed a negative connotation of being a 'weak' and 'girly' drink over the years, but we asked the public: why is that a bad thing? 

Sin meaning "without" in Spanish, we wanted to campaign a drink without guilt, frustration, and pressure. Introducing La Croix: Sin, a spiked seltzer product expansion for the brand La Croix.

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La Croix: Sin

With or Without Trailer