La Croix: Sin
With or Without
Drinking spiked seltzers developed a negative connotation of being a 'weak' and 'girly' drink over the years, but we asked the public: why is that a bad thing?
Sin meaning "without" in Spanish, we wanted to campaign a drink without guilt, frustration, and pressure. Introducing La Croix: Sin, a spiked seltzer product expansion for the brand La Croix.